In Amsterdam, I had the famous Dutch pancake breakfast. I had strawberries, ice cream, and whipped cream on a pancake! It was absolutely delicious. The Pancake Bakery lettering is an exaggerated modern typography. The thickness of each of the lettering made it noticeable and easy to read.The white words go well in contrast against the red background. Overall, I think this was a great sign for a restaurant and easy to identify from a distance.